What's wrong with mHealth? Ask Rube Goldberg.... Part I 2011-01-05 16:47:46
I attended a meeting the other day where buzzwords like “mhealth”, ehealth, “connected health,” “wireless health”, and a slew of others (collectively “xhealth”) were thrown around the room like confetti at a parade.
At one point, the discussion became pretty heated around the attributes of the mhealth market compared to ehealth as well as which was higher in the perceived health information technology (HIT) hierarchy. I listened carefully as each participant passionately shared their unique point of view about the size and definition of each respective market and, of course, how their company was positioned to be the market leader. I have to admit, it was pretty tempting to jump in especially when someone in the group tried to create a new buzzword in an effort to plant their flag in yet another nebulous and ill-defined mobile healthcare niche.
In the race for healthcare innovation, coining buzzwords, and carving up prospective market segments, it seems like people have lost sight of the real prize — adoption. Specifically, near-term adoption.
Excellent read, you can read part II here: http://goo.gl/pJ95M
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